1990
Gets a deep insight into Worldviews & Paradigm Shifts & this paves his way forwards…
Finds himself penniless in Bangkok but with a Million $ concept: Environmentally-Friendly Cotton. As a result relaunches his fashion company into becoming an Eco-Fashion Company: Sidon Conscious Clothing Co.
Opens Asia’s 1st Eco Store in Bangkok in the trendy downtown area of Sim Square.
1997
Designs & launches HK’s first designated paper recycling bins with ABLE Charity & the HK Government. They run a successful pilot project that inspires change in recycling.
the hk handover happens - opens the fabled bookworm café on lamma - plants the very first 2,000 seedlings, on earth day 1997, that will eventually become the great lamma forest…
2009
Gets disheartened by “business as usual” attitude from partners & pulls out of Life CafÉ .
Wins multiple awards in recognition of his environmental work including: “Global Path Finder”, “Earth Champion”, “Shining World Hero”. Wins best documentary film at the “I Shot HK Film Festival” for “Save the Human! Don’t Eat the Planet!” short video.